Authors of Procrastination Is the Assassination of All Destination: Stop Feeling Sorry for Yourself and Take Action
The book is credited to three authors, in this byline order: AI James Dooley, Peter Victor Jones and Mike Lovatt.



iGaming SEO specialist, owner of OnTheBallBets, and director of M&B Marketing SARL
Photograph from mikelovatt.com
Who is AI James Dooley?
AI James Dooley is the digital avatar of James Dooley.
- Role
- Virtual Entrepreneur (AI persona)
- Own site
- aijamesdooley.co.uk
Who is Peter Victor Jones?
Peter Victor Jones is an AI SEO and lead generation specialist who has worked in search since 2008.
- Role
- AI SEO and lead generation specialist
- Also published as
Peter Jones
- Printed on the book as
PETER JONES
on the cover, andPeter Jones
on the title page and the Amazon listing- Own site
- petervjones.com
Who is Mike Lovatt?
Mike Lovatt is a semantic SEO specialist and the owner of OnTheBallBets, a UK bookmaker comparison platform providing independent ratings and bonus code analysis.
- Role
- iGaming SEO specialist, owner of OnTheBallBets, and director of M&B Marketing SARL
- Own site
- mikelovatt.com
How is the writing credited?
The byline credits AI James Dooley, Peter Victor Jones and Mike Lovatt, and the opening note says the words were written and refined by James Dooley, and that AI James Dooley is the delivery mechanism.
None of the ten chapters carries an individual byline, so the three authors are credited on the book as a whole. Every chapter draws on the experience of James Dooley, the human behind AI James Dooley, and tells it in the third person.
All three authors are among the founders of Omnipressent, the book’s publisher.